Nippon Paint developed Malaysia’s first Child Wellness Range; a series of functional coatings that focuses on promoting clean air, safe touch and creativity in 3 key growth milestones respectively – infants, toddlers and children. The challenge was, how do we communicate this innovation?
Essentially, we are aware that parents want the best for their children. However, with the limitless amount of information found on media or even from relatives, how do we determine the validity of these information? Addressing this concern, we assisted Nippon Paint to roll out the Child Wellness Programme to spread awareness among discerning parents through educational initiatives to better understand topics related to health and wellness and ways to create uplifting environments for their children.
Within the Child Wellness Programme, Nippon Paint partnered with four national associations such as the Malaysian Paediatric Association (MPA), the Malaysian Society of Allergy and Immunology (MSAI), Persatuan Pengasuh Berdaftar Malaysia (PPBM) as well as Persatuan Tadika Malaysia (PTM), working alongside medical practitioners and child care providers as key influencers to provide simple steps and coatings expert advice for today’s discerning caregivers.
MAGGI rolled out an empowerment and upskilling campaign for women named Program Mentor Wanita Cukup Berani MAGGI (PMWCBM) to encourage women to be brave in stepping out of their comfort zone and taking on new challenges.
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