Our Campaigns

Perspective Strategies is proud to have created some of the most significant and notable PR campaigns in Malaysia. We dive deep, leveraging our experience and expertise, to create messages and develop programmes that have major impact for various stakeholders and communities.

MAGGI – Program Mentor Wanita Cukup Berani

MAGGI rolled out an empowerment and upskilling campaign for women named Program Mentor Wanita Cukup Berani MAGGI (PMWCBM) to encourage women to be brave in stepping out of their comfort zone and taking on new challenges.

August 2022

FedEx’s Integrated Market Segment Outreach

FedEx Express is one of the world's largest express transportation companies, providing fast and reliable delivery to more than 220 countries and territories.

March 2022

TNB – Turning an Issue into an Opportunity

TNB embarked on a communications strategy with this crisis to showcase its purpose-driven journey, beyond mitigating the issues at hand.

November 2021

PETRONAS Lubricants International – Reaching the Man on the Street With Stakeholder Engagement

Our challenge for PETRONAS Lubricants was to tell their stories beyond their usual target audience of motor enthusiasts.

May 2021

Championing Workplace Equality & Parental Rights

We supported Women’s Aid Organisation (WAO) to kick start conversations and uncover the extent of pregnancy discrimination in the workplace, educate women about their redress options, and to lobby policymakers to amend the Employment Act to prohibit gender discrimination in Malaysia.

June 2019

Nippon Paint – The Child Wellness Programme

Nippon Paint developed Malaysia’s first Child Wellness Range; a series of functional coatings that focuses on promoting clean air, safe touch and creativity in 3 key growth milestones respectively – infants, toddlers and children. The challenge was, how do we communicate this innovation?

October 2017

Empowering Youth – Durex

Our award-winning campaign with Durex generated a lot of conversation about Sexual Reproductive Health (SRH), where before it was a taboo subject.

December 2016

Youth Perspectives – In-House Thought Leadership

We conducted one of the largest studies about Malaysian millennials to demonstrate the importance of “listening” to stakeholders.

July 2015