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News

Andy See Concludes Term as the First Asian & Malaysian President of Public Relations Global Network

May 2024
Insights

Malaysia – The Future-Forward And Business Ready Market

Andy See Teong Leng, principal partner and managing director of Perspective Strategies describes the business and communications environment in Malaysia and offers advice to businesses navigating Malaysia.

March 2024
News

Public Relations Expectations in 2024: Gen AI, ESG, Geopolitics, PR Value, and PR Spend

BFM speaks with Andy See, President of Public Relations Global Network and Founder & Managing Director of Perspective Strategies to reflect on the fast-shifting year of 2023 in the world of PR, and peer into the crystal ball of 2024 to explore the trends that will shape the PR landscape in the coming year.

January 2024
News

2024 PR Predictions: Technology And Global Trends Pose Tough Questions For Comms Pros

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for.

January 2024
News

Malaysian PR Agency Wins Big At Global PR Awards

Perspective Strategies takes home 3 Gold, 1 Silver & 1 Bronze Award.

November 2023
News

First Asian and Malaysian President Elected As President Of Public Relations Global Network

The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations (PR) and communications agencies, recently elected Andy See Teong Leng, Principal Partner and Managing Director of Perspective Strategies as its President. This is the first time that an Asian and Malaysian has been elected as the President of the worldwide network of 55 independently owned firms.

May 2023
Insights

Sustainability and ESG As ENABLERS Of The Purpose-driven Narrative

March 2023
News

Malaysia’s First ESG Transparency Research Reveals FBMKLCI Companies Lack Depth and Detail in ESG Reporting

Tenaga Nasional and Press Metal Aluminium jointly take the top spot in Malaysia’s Leader Board

March 2023
News

PR4.0 Has Arrived – Are You Ready For It?

The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just about switching to digital and social platforms or changing long-form articles to videos and infographics.

March 2023

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