FedEx Express is one of the world’s largest express transportation companies, providing fast and reliable delivery to more than 220 countries and territories. For FedEx Express Malaysia, we worked on a series of strategic brand awareness and positioning initiatives while augmenting its standing as an ‘Employer of Choice’. Further to that, a multi-strategy multi-platform activation was embarked upon to extend its outreach to the small and mid-size enterprises (SMEs) in Malaysia
A strategic alliance with a local SME association was initiated to showcase FedEx Express solutions, extending consumer outreach both regionally and globally. As part of a thought leadership communications strategy, a joint survey was conceptualised to gain insights and understanding into the logistical needs and challenges faced by SME businesses in Malaysia, further propelling FedEx as a thought leader within the logistics industry.
As part of the SME engagement initiatives, key opinion leaders (KOLs) such as Hugh Koh, Kaii Lim & Nurul Zulkifli were utilised to seed out inspirational, entrepreneurial-focused stories and insights which drives content that provides expert, cost-effective solutions for business owners and entrepreneurs. Micro-KOLs were then mobilised to amplify content outreach by leveraging on various digital and social media platforms.
The implementation of the cohesive, integrated strategy resulted in further establishing FedEx as a brand leader in the logistics industry as well as opening up advantageous opportunities for community engagements, strategic partnerships and customer acquisition.
MAGGI rolled out an empowerment and upskilling campaign for women named Program Mentor Wanita Cukup Berani MAGGI (PMWCBM) to encourage women to be brave in stepping out of their comfort zone and taking on new challenges.
FedEx Express is one of the world's largest express transportation companies, providing fast and reliable delivery to more than 220 countries and territories.