Telum recently caught up with Andy See, Founder and Managing Director of Perspective Strategies who shared his experience founding Perspective Strategies in 2006 and growing it to a firm of 15 consultants, founding the Communications Leadership Academy and its merger with Life Redesigned, and why he thinks there is no better time to embark on a career in comms. In addition to running Perspective Strategies Andy is Adjunct Professor at Taylor’s University, President of PRCA Malaysia and regional vice president for Asia Pacific of the Public Relations Global Network (PRGN).
Many perceive branding to be about logos, taglines and promoted narratives. In the age of the empowered consumer, with easily accessible information, your brand is no longer what you say it is.
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.
We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations.