We commonly read, hear and tell stories about the challenges, faults and failures of society and organisations. What would happen if we applied the principles from positive psychology, the scientific study of the strengths that enable individuals and communities to thrive, to communications? Andy See and Sulynn Choong speak to Tasha Fusil at BFM on the fascinating possibilities when art meets science
Listen the online podcast here: BFM89.9: Marketing Mojo – Positive Communications in Psychology
Many perceive branding to be about logos, taglines and promoted narratives. In the age of the empowered consumer, with easily accessible information, your brand is no longer what you say it is.