WE RECENTLY ORGANISED OUR THIRD INSTALLMENT OF POP@PERSPECTIVE, WHERE WE INVITE SPEAKERS TO SHARE NEW PERSPECTIVES, OPINIONS AND POINT-OF-VIEWS IN THE FIELD OF COMMUNICATIONS.
For our latest session, Sulynn Choong, our Director of Human Capital Perspectives and Chief Engagement Officer at the Asian Center for Applied Positive Psychology (ACAPP), shed some light on the interesting applications of positive psychology in the field of communications.
We would like to sincerely thank all our guests who have joined us – and we hope you went back with a different perspective on how you can present your brand, company or spokesperson in a positive light.
Click on the following link for more photos: POP@Perspectives.
Many perceive branding to be about logos, taglines and promoted narratives. In the age of the empowered consumer, with easily accessible information, your brand is no longer what you say it is.