Perspective Strategies Founder Appointed as PRCA Malaysia President for 2018-2020

The Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) has recently elected its new Executive Committee (EXCO) for 2018 – 2020.

Kuala Lumpur, 9 April 2018 – The Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) has recently elected its new Executive Committee (EXCO) for 2018 – 2020.

Heading the new EXCO line up is Andy See, who will serve as PRCA Malaysia’s President in the two-year term. The Association also elected Elaine Chuah, Executive Director, Priority Communications PR, who resumes her role of Vice President; Jacqueline Arnold, Managing Director of Centriq PR taking on the role as Honorary Secretary and Felix Heinimann, Chief Executive Officer of essence Burson-Marsteller, who assumes the role as Honorary Treasurer.

The other Executive Committee members include Niall Dologhan, Principal Consultant & Director of TQPR; Adli Abdul Karim, Vice President, Client Experience of Weber Shandwick; Anita Chandran, Principal Consultant of Anita Chandran & Associates and Syed Mohammed Idid, Chairman of Institute of Public Relations Malaysia (IPRM) – Membership & Publicity Bureau.

“The public relations landscape is continuously evolving, more so in recent years than before. PR professionals no longer can operate in silo – thus the need to transform and stay relevant in terms of bringing value to the clients and industries they serve. Communications is an important element in any organisation; but public relations has been and will always remain one of the most powerful and effective tools in reputation building, marketing communications and value creation – and this has not changed,” said Andy See, the newly elected President of the PRCA Malaysia.

Bringing close to 20 years of experience in the public relations industry, Andy See is the Founder and Managing Director of Perspective Strategies, a full-fledged strategic communications and issues management firm specialising in public affairs, brand communications and stakeholder engagement. Perspective Strategies is the first Malaysian public relations agency to gain acceptance into the Public Relations Global Network (PRGN).

Andy will be taking over the PRCA Malaysia leadership from Rozani Jainudeen, the Managing Director of Weber Shandwick, who served as President since 2013. The other EXCO members who have ended their term include Thong Kok Wah of Integrated Public Relations and Jacey Lee, the former Chief Operating Officer of Ogilvy & Mather Malaysia.

The PRCA Malaysia was formed in 1999 as a platform where local PR and communications practitioners can share their knowledge and experiences to develop the PR industry. PRCA Malaysia members are joined together by one common goal – to improve the standards of the PR industry in Malaysia through the sharing of experiences, continuous dialogues as well as various learnings and development platforms.


As featured in The Star, and The Edge.