This year, the Malaysia PR Awards (MPRA) saw 35 firms vying for honorable top spots in 13 awards categories.
Out of these, Perspective Strategies Sdn Bhd bagged two awards, one Certificate of Excellence and four Honourable Mentions.
Its Uniting Under One Banner campaign, merging MBF Cards with Ambank Cards earned the homegrown, boutique consultancy firm two awards, namely Best Campaign of the Year and Employee Communications Campaign of the Year.
The firm also picked up a Certificate of Excellence under the Product Development Campaign of the Year category for its work for Malakoff’s Powerman Asian Duathlon Championship and Corporate Social Responsibility initiatives.
The same campaign received Honourable Mention under the Corporate Social Responsibility Campaign of the Year category.
Honourable Mention certificates were also received for its work for PETRONAS-Switch for XTRA, Not All Fuels Are The Same under the Product Brand Development Campaign of the Year category; and two from its PejanaBebas-KeTTHa Green Schools Campaign in both the Public Affairs and Environmental Campaigns of the year categories.
“We are very honoured yet humbled by the win, knowing that our work is recognised by the industry and chosen over many other great PR campaigns”, said Andy See, managing director of Perspective Strategies. This is the sixth year that the MPRA has been held.
It is organised by the Public Relations Consultants’ of Malaysia (PRCA Malaysia) and serves as a platform for public relations professionals to showcase their best campaigns and communications programmes executed for their clients.
This article was originally published in The Sun, on 10 July 2013.
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations (PR) and communications agencies, recently elected Andy See Teong Leng, Principal Partner and Managing Director of Perspective Strategies as its President. This is the first time that an Asian and Malaysian has been elected as the President of the worldwide network of 55 independently owned firms.
Tenaga Nasional and Press Metal Aluminium jointly take the top spot in Malaysia’s Leader Board
The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just about switching to digital and social platforms or changing long-form articles to videos and infographics.