How do public relations and communications agencies come up with award worthy campaigns that make a difference? Our Managing Director, Andy See together with KW Thong and Jacey Lee, representing the Public Relations Consultants’ Association of Malaysia, share their insight into some of the winning campaigns highlighted at the Malaysian PR Awards 2012/13.
Listen the online podcast here: BFM 89.9: Marketing Mojo – Managing PR for Clients
Many perceive branding to be about logos, taglines and promoted narratives. In the age of the empowered consumer, with easily accessible information, your brand is no longer what you say it is.