Petaling Jaya, Malaysia, 30 June 2022 – Perspective Strategies, a leading strategic communications and issues management consultancy, announced the appointment of a new Managing Partner for its learning and development brand, Communications Leadership Academy (CLA).
Lai Chee Seng assumed the role of Managing Partner with immediate effect and will be in charge of executing CLA’s overall strategy to grow its corporate training services in the areas of leadership, communications and branding in support of companies navigating the challenges of the world today.
Lai has 25 years’ experience in the field of communications, which includes PR, digital, and advertising & marketing, including others. Throughout his career, he has helped businesses, CSuites and senior government leaders develop content and strategies for local and international contexts. He has been invited to share his expertise at Monash University, INTI University College and University of Malaya. His thought leadership articles have been published in Leaderonomics, Marketing In Asia and Nagaoka University Review, Japan.
“While the economy opens up after the pandemic, many companies are facing new challenges in an increasingly disruptive world. To successfully navigate the ever-shifting market landscape, companies need to develop new capabilities in the areas of internal and external communications, internal branding, as well as leadership and culture. This is where CLA can bring value to companies as we bring real-world insights and experience as practitioners into our training programmes,” said Lai.
CLA’s is in a unique position to seamlessly integrate with Perspective Strategies’ base expertise of strategic communications, with expertise in leadership, communication and branding. Its principals are successful communications practitioners, who share a common vision to raise the ability of corporate leaders and communications professionals to create real, lasting impact on stakeholders.
“As a brand under Perspective Strategies, CLA offers value-added services to our clients by providing industry-relevant training programmes. We foresee that companies and brands increasingly seek to equip their people with stronger expertise, especially in communications, to thrive and succeed in the dynamic marketplace. It is especially important for brands to be able to effectively communicate a purpose-driven journey for their internal and external audiences, especially on topics such as sustainability, diversity, equity and inclusion. CLA is well-positioned to meet these needs, as we are able to translate our field experience into insightful training programmes,” said Andy See, Founder and Managing Director of Perspective Strategies.
Perspective Strategies is an award-winning strategic communications agency established in 2006 with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. It is part of the Public Relations Global Network (PRGN), one of the world’s leading independent network of PR and Communications agencies. Perspective Strategies is also a Corporate Member of the Public Relations and Communications Association of Malaysia (PRCA Malaysia). Communications Leadership Academy was set up to further support companies and organisations in their effort to win the hearts and minds of stakeholders in this challenging new era.
CLA’s corporate training programmes are anchored on the principles of strong brand leadership, authentic human connection, and market relevance through shared values with audiences, which form the basis of stakeholder expectations today.
“I am very confident that CLA will have a significant impact in the learning and development space. Currently, there is a growing need for to develop strong purpose-driven and leadership-driven communications, both internally and external contexts. This is a blue ocean opportunity as the social and business landscape is experiencing great disruptions and many brands and companies are still finding their feet,” said Lai.
For more information about CLA’s training programmes, visit commsleadership.com.
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and Communications Agencies, recently elected a new Leadership Team.
At the recent Malaysia Public Relations Awards, the flagship industry event that recognises the best and brightest campaigns in strategic communications and public relations, Perspective Strategies took home one Gold Award, four Silver and one Bronze Award across multiple categories for its work in 2021.