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Date: 09 Jul 2019

Public Relations Global Network to accelerate growth in the Asia Pacific region through new regional structure and capabilities

Petaling Jaya, Malaysia, July 9, 2019 – The Public Relations Global Network (PRGN), one of the world’s largest international public relations networks, has named Andy See Teong Leng, the Founder and Managing Director of Perspective Strategies as the regional vice president for PRGN’s Asia Pacific (APAC) region, which comprises agencies operating in Australia, China, Hong Kong, India, Japan, Malaysia and Singapore.

The appointment of Andy See as one of three regional vice presidents is a significant move by PRGN to focus its efforts to grow in APAC as he will represent the region in the Executive Committee of the global network. This is the first time a Malaysia-based firm is given the opportunity to be a part of the network’s highest decision-making body. In addition, Andy See was also elected as Secretary of PRGN during the network's semi-annual global meeting held recently in Amersfoort, Netherlands.

“Perspective Strategies has been a proud member of PRGN since 2017. We are honoured to be entrusted with this responsibility as we step up our leadership role in this global network. We look forward to unlocking more opportunities for our clients across markets, as well as exchange knowledge and experience amongst our peers in the global marketplace,” said Andy See.  

Three experienced PR agency owners were appointed as regional vice presidents of PRGN, in the global body’s push to enhance communication, improve coordination and drive momentum at the regional level. The regional vice presidents will assist in public relations thought leadership, global business development, and member engagement and recruitment to benefit PRGN’s clients around the world as well as member agencies in the region.

Andy See founded Perspective Strategies in 2006 after spending more than 10 years with leading multinational and Malaysian consultancies including The Boston Consulting Group and Edelman. He currently serves as president of the Public Relations and Communications Association of Malaysia (PRCA Malaysia) besides his leadership positions in PRGN.

The other two PRGN regional vice presidents appointed are Anne Buchanan, president of Buchanan Public Relations in Philadelphia, Pa., who will oversee North and South America, and Uwe Schmidt, CEO and partner at Industrie-Contact AG of Hamburg, Germany, who will be in charge of Europe/Middle East/Africa (EMEA).

PRGN agency members are independent, local, owner-operated public relations, digital marketing and communications firms that work closely together to share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

“Our new strategic plan targets expanding our already-powerful global PR platform with the addition of 15 new member agencies in emerging markets in the Asia Pacific, Middle East and Africa, as well as strengthening PRGN operations, coordination and impact through the addition of a regional executive structure,” said PRGN president Aaron Blank, president & CEO of The Fearey Group, PRGN’s Seattle affiliate.

“Adding 15 member agencies to increase PRGN’s member roster to 65 would strengthen our global coverage while still allowing all agency owners to develop the strong, close personal relationships that make this platform unique,” Blank said.

Independent agencies interested in joining this global PR platform can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, senior vice president, Media Profile at david.wills@mediaprofile.com. Companies or organizations interested in the services of PRGN’s local agency network can visit www.prgn.com or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.

Date: 27 May 2019

Aaron Blank elected as President, new members from Finland and New York selected

Amersfoort, Netherlands (May 27, 2019) – The Public Relations Global Network (PRGN), one of the top five largest networks which comprises 50 independently owned PR firms, announced today the slate of new officers at its recent bi-annual meeting in Amersfoort, the Netherlands. Andy See Teong Leng, Founder and Managing Director of Perspective Strategies, was elected as PRGN Secretary, representing the first Asian firm on the Executive Committee of the global network.

Aaron Blank, CEO and president of Seattle-based The Fearey Group was elected as its 27th president while C.L. Conroy, president and CEO of The Conroy Martinez Group, assumes the role of immediate past president and chair of the Advisory Board. Other officers named include: President-elect Robert Bauer, managing partner of accelent communications, a leading PR agency in Vienna, Austria, Amanda Hill, principal and CEO of Dallas-based Three Box Strategic Communications who will serve as Treasurer.

Left to Right: Amanda Hill, principal and CEO of Three Box Strategic Communications; Aaron Blank, CEO and president of The Fearey Group; C.L. Conroy, president & CEO of The Conroy Martinez Group;  Robert Bauer, Managing Partner of accelent communications; Andy See, Founder and Managing Director of Perspective Strategies.

“Perspective Strategies has been a proud PRGN member since 2017. We are honoured to be entrusted with the responsibility as a member of the Executive Committee of this prestigious global network. Being able to connect our clients to partners throughout the world allows us to serve clients effectively on an international level. This also offers us a competitive advantage in our market.” said Andy See.

The meeting, held from 16 to 18 May, was attended by 41 member agencies who discussed global best practices, business opportunities and preparing the PR industry to face shifts in the socio-economic landscape.

“With 54 offices on six continents, PRGN is as strong as ever,” said Blank. “The back-half of 2019 is going to be profound for PR business throughout the globe. I am truly excited that we can offer communications services to clients in practically every corner of the world.”

TWO NEW MEMBERS IN EUROPE AND U.S.

PRGN also selected two new agency members which brings its network of independent, owner operated communications and public relations firms to 50.

New York-based Southard Communications was selected to represent the group. Established 25 years ago, Southard Communications identifies itself as a strategic marketing and communications partner focused on helping clients build business in a cost-effective and meaningful manner. Southard Communications was founded by Bill Southard, a communications professional with more than 35 years of experience, who has counseled some of the U.S.’s leading Fortune 500 firms.

Also joining the members of PRGN agencies is hasan communications, a communications and public relations agency based in Helsinki, Finland. Led by Managing Director Päivi Holmquist, the agency helps organizations to grow their visibility and brand awareness supporting them with innovative thinking, carefully targeted communications, engaging storytelling and effective marketing.

Founded in 1990 by a group of visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies with more than $85 million in revenues and approximately 1,000 professionals throughout the globe.

PRGN partners meet twice a year to share knowledge and develop global business. The next meeting will be held in Puerto Varas, Chile from Oct. 24-26, 2019. Agency members are independent, local, owner-operated public relations, digital marketing and communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. Companies or organizations interested in the services of PRGN’s local agency network can visit www.prgn.com or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, senior vice president, Media Profile at david.wills@mediaprofile.com.

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About Perspective Strategies

Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, public listed companies and multinational brands such as the East Coast Economic Region Development Council, PETRONAS, FedEx, Durex, Central Sugars, Kumon Malaysia, among others.

About Public Relations Global Network (PRGN)

Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations and marketing campaigns in regions around the world. With revenues of more than $85 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and approximately 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at https://www.prgn.com/, on twitter at @PRGN and on Instagram at @publicrelationsglobalnetwork.

Date: 18 May 2019

Global communications group elects new president during bi-annual meeting

The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands.

At the Amersfoort meeting, attended by members from 41 agencies, PRGN members elected Aaron Blank, CEO and president of Seattle-based The Fearey Group as its 27th president to lead the worldwide network of 50 independently owned firms for the next 12 months.

Former president C.L. Conroy, president and CEO of The Conroy Martinez Group, assumes the role of immediate past president and chair of the Advisory Board.

Other officers named include:

“With 54 offices on six continents, PRGN is as strong as ever,” said Blank. “The back-half of 2019 is going to be profound for PR business throughout the globe. I am truly excited that we can offer communications services to clients in practically every corner of the world.”

Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies with more than $85 million in revenues and approximately 1,000 professionals throughout the globe.

Companies or organizations interested in the services of PRGN’s local agency network can visit www.prgn.com or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email PRGN Membership Chair David Wills, senior vice president, Media Profile at david.wills@mediaprofile.com.

About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations and marketing campaigns in regions around the world. With revenues of more than $85 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and approximately 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at https://www.prgn.com, on Twitter at @PRGN and on Instagram at @publicrelationsglobalnetwork.

Date: 17 May 2019

Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the bi-annual meeting.

The Public Relations Global Network (PRGN) held its bi-annual meeting in Amersfoort, the Netherlands, between May 16-18, 2019 where the group’s leadership teams discussed best practices and sought new ways to collaborate and develop business partnerships globally.

The three-day event included sessions and presentations on leadership succession and agency acquisition strategies, enhancing individual agency performance, growth opportunities in the Asia-Pacific region and digital solutions and services spearheading change in public relations.

Members present had a chance to enjoy insights from René C.W. Bounder, “Brain Agent” and counselor to the world’s top-ranking companies, who in his keynote speech shared his recipes to the best approaches to reach and involve Generation Z and Millennials and pointed new avenues of public relations and communications in a digital age.

At the Amersfoort meeting, attended by members from 41 agencies, PRGN members elected Aaron Blank, CEO and president of Seattle-based The Fearey Group as its 27th president and selected two new agency members. The global communications group now is comprised of 50 independent, owner-operated communications and public relations firms.

Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies with more than $85 million in revenues and approximately 1,000 professionals throughout the globe.

PRGN partners meet twice a year to share knowledge and develop global business. The next meeting will be held in Puerto Varas, Chile from Oct. 24-26, 2019. PRGN’s agency members are independent, local, owner-operated public relations, digital marketing and communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in the services of PRGN’s local agency network can visit www.prgn.com or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitmentsection of the PRGN website for more information or email PRGN Membership Chair David Wills, senior vice president, Media Profile at david.wills@mediaprofile.com.

About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations and marketing campaigns in regions around the world. With revenues of more than $85 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and approximately 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at https://www.prgn.com, on Twitter at @PRGN and on Instagram at @publicrelationsglobalnetwork.

Date: 16 May 2019

Global communications group adds two new member agencies from Helsinki (Finland) and New York (USA) during bi-annual meeting

The Public Relations Global Network (PRGN) selected two new agency members from Helsinki (Finland) and New York (USA) to one of the top five largest networks of independent PR and communications agencies. The group decided on admitting its new members during PRGN’s bi-annual meeting in Amersfoort, the Netherlands, held on May 16-18, 2019, and now is comprised of 50 independent, owner-operated communications and public relations firms

“With 54 offices on six continents, PRGN is as strong as ever,” said Aaron Blank, CEO and president of Seattle-based The Fearey Group, who was elected PRGN’s 27th president at the Amersfoort meeting. “The back-half of 2019 is going to be profound for PR business throughout the globe. I am truly excited that we can offer communications services to clients in practically every corner of the world.”

New York-based Southard Communications was selected to represent the group. Established 25 years ago, Southard Communications identifies itself as a strategic marketing and communications partner focused on helping clients build business in a cost-effective and meaningful manner. Southard Communications was founded by Bill Southard, a communications professional with more than 35 years of experience, who has counseled some of the U.S.’s leading Fortune 500 firms.

Also joining the members of PRGN agencies is hasan communications, a communications and public relations agency based in Helsinki, Finland. Led by Managing Director Päivi Holmquist, the agency helps organizations to grow their visibility and brand awareness supporting them with innovative thinking, carefully targeted communications, engaging storytelling and effective marketing.

Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies with more than $85 million in revenues and approximately 1,000 professionals in 54 offices of 50 member agencies throughout the globe.

Companies or organizations interested in the services of PRGN’s local agency network can visit www.prgn.com or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email PRGN Membership Chair David Wills, senior vice president, Media Profile at david.wills@mediaprofile.com.

About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations and marketing campaigns in regions around the world. With revenues of more than $85 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and approximately 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at https://www.prgn.com, on Twitter at @PRGN and on Instagram at @publicrelationsglobalnetwork.

Date: 25 Jan 2019

PETALING JAYA - January 25, 2019 – The Public Relations Global Network (PRGN) announced today that it has added two new locations to its global network, raising the number of its offices serving PR clients throughout the world to 56. PRGN recently added new criteria to its by-laws that allows existing members to acquire new licenses for secondary markets where a member may be doing business and representing clients. As a result, PRGN is adding two new offices to its network – in Atlanta, Georgia (U.S.) and New Delhi, India.

The Atlanta location is an office of The Castle Group, headquartered in Boston, Massachusetts (U.S.). A long-standing member of PRGN for 15 years, The Castle Group is a women-owned PR and event management firm that provides creative, client-centered communications strategies. It leverages its local connections in both cities to create communications strategies that deliver business results with an emphasis on PR, events management, crisis communications and social media.

In addition, PRGN is now represented in New Delhi, India by Mileage Communications. Headquartered in Singapore, Mileage is a communications agency with more than 25 years of history as a business. It has been a member of PRGN since 2008. Mileage is Asia’s largest home-grown public relations consultancy. The agency has a diverse expertise in sectors such as consumer/lifestyle, corporate finance/investor relations/IPOs, infocomm technology, healthcare/pharmaceutical, shipping, crisis management and sports.

“With these new offices we create more connecting points for clients wishing to work with a 50-member global agency network, while also recognizing the high standards of service and expertise The Castle Group and Mileage Communications have been providing to clients and within our network for many years,” said C.L. Conroy, president of PRGN and CEO of Miami-based PR agency The Conroy Martinez Group. “PRGN is the leading PR agency network and by adding new markets we now serve this ethos even better. It is a confirmation of PRGN’s strength that new market additions come from our long-standing members.”

“I'm glad to see new additions to the PRGN network. Perspective Strategies has been a proud PRGN member since 2017 and we are excited that this global network continues to grow. Adding new markets into the PRGN network will ensure that it can serve clients more effectively. The experience that the new members bring to the table will also enrich PRGN’s expertise and service offering,” said Andy See, Founder and Managing Director of Perspective Strategies.

PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. Companies or organizations interested in the services of PRGN’s local agency network can visit www.prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email Membership Chair, David Wills, senior vice president, Media Profile at david.wills@mediaprofile.com.

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About Perspective Strategies

Perspective Strategies (Kuala Lumpur, Malaysia) – Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, public listed companies and multinational brands such as the East Coast Economic Region Development Council, the Malaysia Digital Economy Corporation, PETRONAS, Durex, among others.

About Public Relations Global Network (PRGN)

Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of more than $101 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 51 independent public relations firms in 56 locations and more than 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on twitter at @PRGN.

Date: 13 Nov 2018

Campaigns win awards at both local and international levels

Team Perspective bags four awards including Campaign of the Year at the MPRA 17/2018

PETALING JAYA, November 13, 2018 – Malaysian public relations consultancy, Perspective Strategies (“Perspective”) has won the industry’s most coveted “Campaign of the Year” award at the recent Malaysia Public Relations Awards 2017/18 (“MPRA 2018”). The recognition is for the launch of Nippon Paint’s Child Wellness Programme, an educational campaign aimed at empowering parents and caregivers towards creating uplifting environments for children.

In addition to this top honour, Perspective also received Gold and Silver Awards for the Product Brand Development and Consumer Launch categories respectively. The Child Wellness Programme campaign has also been recognised on a global level at the recent Public Relations Global Network (PRGN) Best Practices Awards held in Bucharest, Romania, winning the Gold Award in the Product Launch Category.

MPRA 2018 is the 11th edition of Malaysia’s top PR awards event organised annually by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia). The event serves as a platform to recognise the country’s best PR and communications campaigns.

A Meaningful Campaign of the Year win

Named MPRA’s Campaign of the Year, the “Child Wellness Programme” brought together four key national associations - the Malaysian Paediatric Association (MPA), the Malaysian Society of Allergy and Immunology (MSAI), Persatuan Pengasuh Berdaftar Malaysia (PPBM) and the Persatuan Tadika Malaysia (PTM). Nippon Paint worked alongside medical practitioners to provide expert advice to discerning parents and caregivers in the areas of allergies, viruses and bacteria as well as usage of functional paint and colours to create a more uplifting environment for young children.

We are truly honoured to be recognised by the industry for this campaign. The PR landscape has evolved, and we are essentially tasked to deeply evaluate and conceptualise a multi-platform, multi-stakeholder approach which enables our clients to effectively reach out to its targeted audience. In a market that is indeed noisy and cluttered, it is fundamental to set our messages apart from the sea of sameness. We can then assist our clients to not only achieve their communications goals but their business goals as well.

We’re pleased that through this PR campaign, Nippon Paint has emerged as the first paint brand in Malaysia that has received strong support from key national associations and paved the way to create a niche position for the brand. This win further reignites our commitment to delivering impactful campaigns while we continue to push the boundaries of the PR landscape in Malaysia.” said Tan May Lee, partner and executive director of Perspective Strategies.

Perspective also won the Gold Award in MPRA 2018’s Public Affairs category for their work with the Women’s Aid Organisation (WAO). “The Unspoken Truth: Discrimination Against Women at the Workplace” campaign helped WAO uncover the extent of pregnancy discrimination and educate women about their rights. It also engendered real change by lobbying policymakers to enact a Gender Equality Act for Malaysia. This Campaign was also recognised internationally when it won a Silver Award at PRGN Best Practices Awards in a similar category.

Global Recognition

Perspective Strategies’ wins at the MPRA 2018 followed closely after winning two awards from PRGN Best Practices Awards in the ‘Public Affairs and Lobbying’ and ‘Product Launch’ categories for the WAO and Nippon Paint campaigns respectively. The Annual Awards event recognises best public relations campaigns by PRGN agencies from all over the world in the past 12 months. This is the first time a Malaysian agency participated and brought home multiple awards.

Andy See, founder and managing director of Perspective Strategies said, “We are excited and humbled by the fact that our work is recognised on a global platform. This is a testimony of the team’s commitment to quality and producing creative work of global standards. More importantly, we are pleased to be a part of the PRGN community and believe that our journey with the organisation over the past year has presented us with new growth and learning opportunities. Through this experience, we hope to grow our client portfolio and strengthen our capabilities to value-add to our clients’ businesses.”

Last year, Perspective was accepted as a member of PRGN, one of the world’s largest international public relations networks representing 50 independent public relations firms and more than 1,000 communications professionals globally.

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About Perspective Strategies

Perspective Strategies (Kuala Lumpur, Malaysia) – Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, public listed companies and multinational brands such as the East Coast Economic Region Development Council, the Malaysia Digital Economy Corporation, PETRONAS, Durex, FedEx, and Nippon Paint Malaysia, among others.

About Public Relations Consultants’ Association of Malaysia (PRCA Malaysia)

Founded in 1999, the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) is an independent, non-profit organisation representing public relations practitioners either working in-house or in consultancies. PRCA Malaysia is dedicated to fostering public relations excellence. The association serves as a platform for the exchange of information and views, while striving to set the standards for the PR industry.

PRCA Malaysia makes a difference by continuing to undertake activities that would further promote the profession and the industry including training and talent development initiatives whilst offering networking opportunities for its members. It is also committed to develop young consultants and provide a unified voice for practitioners. PRCA Malaysia abides by a code of conduct including professional standards, ethics, qualification and the conduct of business.

MPRA 2018 is its 11th edition organised annually by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia), which serves as a platform to recognise the country’s best PR and communications campaigns covering 16 categories such as the Product Brand Development, Public Affairs, Financial Communications and Consumer Launch amongst others.

About Public Relations Global Network (PRGN)

Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of more than $101 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and more than 1,000 communications professionals to connect international companies and organisations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on twitter at @PRGN.

Date: 09 Nov 2018

PRGN International Awards also recognises outstanding client work from member agencies

PETALING JAYA – November 9, 2018 – The Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognised its member agencies with awards for the best communications campaigns in the past year.

As PRGN’s new Executive Director, Jelinek will oversee all aspects of the organisation, ensuring that strategic objectives are effectively met while developing new sales initiatives, enhancing partnerships and creating fresh marketing opportunities for PRGN’s participating firms, staff and clients.

“The network is pleased to welcome Gábor Jelinek to the team,” said C.L. Conroy, current president of PRGN and CEO of Miami-based agency The Conroy Martinez Group. “We are confident that with the addition of the Executive Director, PRGN will meet its strategic growth goals and push our organisation to new heights.”

With nearly 15 years of agency management experience following a decade in journalism, Jelinek brings extensive knowledge in management and international relations, along with an in-depth understanding of communications disciplines and practices. Jelinek spent 10 years as a partner at Hungary-based, PRGN-affiliate partner, Goodwill Communications, where he managed the business communications portfolio of clients in multiple industries. Prior to joining Goodwill Communications, Jelinek served as Client Service Director at Weber Shandwick in Hungary, as well as Editor-in-Chief of The Budapest Business Journal.

 AGENCIES RECOGNISED FOR BEST PRACTICES AND GIVEN INTERNATIONAL AWARDS FOR EFFORTS

Also at its fall meeting, PRGN recognised the best public relations campaigns by member agencies over the past 12 months. This year, a record 29 member agencies participated in the network’s annual International Best Practice Awards programme, with 106 entries submitted, of which the best were selected by a panel of agency leaders.

“Each year we recognise the best performing campaigns that our agencies accomplish for their clients in the previous 12 months,” said PRGN president C.L. Conroy. “There is always great excitement along with some surprises. This year we were pleased to see a record number of agencies participating in the contest, further increasing its weight and depth in the international public relations scene. I congratulate all of our agencies for their outstanding work and express my appreciation to our clients who place their trust and reputation in our member agencies. These award-winning projects and case studies show the breadth of professional knowledge of our members and the high level of service they carry out for clients across the globe.”

Perspective Strategies, Malaysia’s PRGN member agency, received two awards in the categories of Public Affairs and Lobbying, as well as Product Launch. This is the first time a Malaysian agency is participating and winning multiple awards at the PRGN Best Practices Awards.

Andy See, Founder and Managing Director of Perspective Strategies said, “We are excited and humbled by the fact that our work in Malaysia is recognized on a global platform. This is a testimony of the team’s commitment to quality and producing creative work of global standards.”

“Importantly, we are pleased to be a part of the PRGN community and believe that our journey with the organisation over the past year has presented us with new growth and learning opportunities; bringing international exposure and knowledge to our firm, which in turn will help us enhance the work that we do for our clients. Through this experience, we hope to grow our client portfolio and strengthen our capabilities to value-add to our clients’ businesses,” See added.

Overall, the most recognised agencies in the 2018 awards were HWB Communications of South Africa and Landis Communications, Inc. (LCI) of San Francisco, California, each receiving two golden, two silver and one bronze awards. They were followed by Spider PR of London, UK with two golden, one sliver and two bronze awards. The highest number of golden awards were collected by L.C. Williams & Associates of Chicago, Illinois, which earned three  golden awards in Bucharest as well as a bronze.

Other agencies winning multiple awards were Free Communication of Bucharest, Romania; ADVERUM of Vilnius, Lithuania; Buchanan Public Relations of Philadelphia, Pennsylvania; The Conroy Martinez Group of Miami, Florida; The Fearey Group of Seattle, Washington; Goodwill Communications of Budapest, Hungary; Media Profile of Toronto, Canada; Multi Communications of Warsaw, Poland; Sound Public Relations of Milan, Italy; Stevens Strategic Communications of Cleveland, Ohio; and Xenophon Strategies of Washington D.C.

PRGN was founded in 1990 by a group of visionary public relations leaders, with more than $101 million in revenues and approximately 1,000 professionals in 50 locations. Today, PRGN is one of the world’s largest international public relations networks. PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. Companies or organisations interested in the services of PRGN’s local agency network can visit www.prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, Lynn Erasmus, general manager, HWB Communications at info@hwb.co.za.

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About Perspective Strategies

Perspective Strategies (Kuala Lumpur, Malaysia) – Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, public listed companies and multinational brands such as the East Coast Economic Region Development Council, the Malaysia Digital Economy Corporation, PETRONAS, Durex, among others.

About Public Relations Global Network (PRGN)

Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of more than $101 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and more than 1,000 communications professionals to connect international companies and organisations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on twitter at @PRGN.

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Date: 17 May 2018

News literacy and #metoo among larger issues discussed by global PR professionals.

KUALA LUMPUR (May 18, 2018) – Perspective Strategies and the Public Relations Global Network (PRGN) announced today the new lineup of officers for one of the largest PR agency networks in the world. The officers were elected during the consortium’s recent bi-annual meeting in Toronto, Canada.

PRGN members from more than 31 regions from around the globe elected C.L. Conroy, president and CEO of Miami, Florida-based The Conroy Martinez Group, as its 26th president. Conroy will now lead the worldwide network of 51 independently-owned firms for the next 12 months. Christina Rytter, managing director and founder of Copenhagen, Denmark-based Scandinavian Communications, assumes the role of immediate past president and chair of the Advisory Board. Other officers named include President-elect Aaron Blank, president/CEO of Seattle-based The Fearey Group, Secretary Leeza Hoyt, president of Los Angeles-based The Hoyt Organization and Treasurer Sean Dowdall, General Manager and Chief Marketing Officer of San Francisco-based Landis Communications, Inc..

Andy See, Founder and Managing Director of Perspective Strategies Sdn. Bhd. C.L. Conroy, president and CEO of Miami-based The Convoy Martinez Group and President of PRGN

Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international PR networks, representing over $101 million in revenues and approximately 1,000 professionals across 51 locations.

PRGN members are independent, local, owner-operated public relations and marketing communications firms. The PRGN network enables sharing of expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

“With 51 agencies on six continents, the network is as strong as ever,” said Conroy. “We are excited to offer multi-disciplinary firms in practically every corner of the world helping our clients have a global footprint where ever they need it.”

Members of the Public Relations Global Network (PRGN) recently convened in Toronto, Ontario, Canada.

PRGN partners meet twice a year in cities around the world. At the recent three-day Toronto conference, the group’s leadership teams discussed industry best practices and new ways to collaborate and develop business partnerships globally. Additionally, key break-out sessions discussed the #metoo movement, promoting news literacy in the age of fake news and creating a safe workplace for employees. The next conference will be held in Bucharest, Romania in October 2018.

Independent agencies interested to join the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, Lynn Erasmus, General Manager of HWB Communications, at info@hwb.co.za.

Companies or organizations keen to know more about the services of PRGN’s local agency network can visit www.prgn.com for more information.

Date: 09 Apr 2018

Kuala Lumpur, 9 April 2018 – The Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) has recently elected its new Executive Committee (EXCO) for 2018 – 2020.

Heading the new EXCO line up is Andy See, who will serve as PRCA Malaysia’s President in the two-year term. The Association also elected Elaine Chuah, Executive Director, Priority Communications PR, who resumes her role of Vice President; Jacqueline Arnold, Managing Director of Centriq PR taking on the role as Honorary Secretary and Felix Heinimann, Chief Executive Officer of essence Burson-Marsteller, who assumes the role as Honorary Treasurer.

The other Executive Committee members include Niall Dologhan, Principal Consultant & Director of TQPR; Adli Abdul Karim, Vice President, Client Experience of Weber Shandwick; Anita Chandran, Principal Consultant of Anita Chandran & Associates and Syed Mohammed Idid, Chairman of Institute of Public Relations Malaysia (IPRM) - Membership & Publicity Bureau.

“The public relations landscape is continuously evolving, more so in recent years than before. PR professionals no longer can operate in silo – thus the need to transform and stay relevant in terms of bringing value to the clients and industries they serve. Communications is an important element in any organisation; but public relations has been and will always remain one of the most powerful and effective tools in reputation building, marketing communications and value creation - and this has not changed,” said Andy See, the newly elected President of the PRCA Malaysia.

Bringing close to 20 years of experience in the public relations industry, Andy See is the Founder and Managing Director of Perspective Strategies, a full-fledged strategic communications and issues management firm specialising in public affairs, brand communications and stakeholder engagement. Perspective Strategies is the first Malaysian public relations agency to gain acceptance into the Public Relations Global Network (PRGN).

Andy will be taking over the PRCA Malaysia leadership from Rozani Jainudeen, the Managing Director of Weber Shandwick, who served as President since 2013. The other EXCO members who have ended their term include Thong Kok Wah of Integrated Public Relations and Jacey Lee, the former Chief Operating Officer of Ogilvy & Mather Malaysia.

The PRCA Malaysia was formed in 1999 as a platform where local PR and communications practitioners can share their knowledge and experiences to develop the PR industry. PRCA Malaysia members are joined together by one common goal – to improve the standards of the PR industry in Malaysia through the sharing of experiences, continuous dialogues as well as various learnings and development platforms.

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As featured in The Star OnlineMarketing-Interactive.com, sme.com.my, and The Edge.