4 November 2025, Kuala Lumpur – Malaysian public relations and strategic communications agency Perspective Strategies brought home two Gold and two Silver Awards at the Public Relations Global Network (PRGN) 2025 Best Practice Awards held recently in Nairobi, Kenya.
The wins spanned four categories, namely the Communication to Gen-Z and Influencer Campaigns categories, which secured two Gold Awards; and the Advocacy and Awareness Campaigns and Product or Service Launches categories which won two Silver Awards. The industry recognition reflects the agency’s strength in consumer marketing communications and its ability to adapt brand storytelling across multiple touchpoints through influencer, digital and experiential strategies.
Perspective Strategies delivers 360° public relations campaigns that integrate a digital-first, influencer-led approach with traditional earned and paid media activations. Equipped with strong capabilities in strategic storytelling, social engagement and on-ground ideation, the agency creates seamless brand experiences amplified through multi-platform, multi-channel content collaborations. Beyond marketing communications, the agency also leads public affairs and advocacy initiatives, leveraging expert-driven insights and human-centred storytelling to raise public awareness and drive meaningful mindset shifts.
Championing Malaysian PR Excellence Worldwide
“We are truly honoured with the industry recognition on a global platform. This gives us a powerful validation of our expertise to deliver an integrated 360° communications solutions, where creativity, strategy and meaningful stakeholder engagement come together to drive real impact,” said Tan May Lee, Partner and Executive Director of Perspective Strategies.
“Our success reflects the breadth of experience within our team and the trust our clients place in us to deliver ideas that cut across audiences, channels and industries. We’ve always believed that effective communication lies in understanding people – adapting messages, tone and platforms to connect authentically with each audience. We’re proud to represent Malaysia on this global platform, proving that world-class PR excellence thrives right here at home,” she added.
The PRGN Best Practice Awards is an annual global competition that recognises outstanding public relations and communications campaigns among member agencies of the Public Relations Global Network, one of the world’s largest independent PR networks. The 2025 edition in Nairobi received a total of 160 entries, the second highest number in the 14-year long history of PRGN Awards. Entries were judged across 24 categories, including advocacy and awareness campaigns, B2B communications, crisis management and social and SEO campaigns, among others, with the top agencies awarded Gold, Silver and Bronze.
This latest recognition marks another milestone in Perspective Strategies’ ongoing journey to elevate Malaysian PR standards internationally and reinforce its position as one of the nation’s leading integrated communications agencies.
