Here are some of our best work that demonstrate our thought leadership and capabilities.
We collaborated with WAO on the award-winning #InvisibleWomen Campaign, which successfully generated much conversation among policymakers and authorities. The campaign helped pave the way towards change in legislation.
There are no laws regulating the private sector employers in Malaysia who discriminate against pregnant women, or new mothers. To address this, we collaborated with WAO on various initiatives, including the Workplace Discrimination Survey leading up to the #InvisibleWomen Launch. The campaign generated much conversation among policymakers and relevant authorities and helped pave the way for the proposed amendment of the Employment Act to prohibit gender discrimination. WAO won the top PR Award in 2017 in the Public Affairs Category for this campaign.
Our award-winning campaign with Durex generated a lot of conversation about Sexual Reproductive Health (SRH), where before it was a taboo subject. It even received the support of Ministry of Women, Family and Community Development and the Ministry of Education.
Taboo topics such as Sexual and Reproductive Health (SRH) requires an innovative and culturally sensitive approach. Since 2013, we have helped Durex generate a lot of conversation about SRH and related issues. We successfully partnered Durex Malaysia with youth and parent associations, NGOs and key influencers to conduct workshops in colleges and launched two surveys to advocate for comprehensive SRH education.
The campaign achieved a significant breakthrough in 2016 and 2017 when the Ministry of Women, Family and Community Development and the Ministry of Education expressed their support for the campaign. Before the campaign was rolled out, the words ‘condom’ or ‘Durex’ were not even allowed to be mentioned in mainstream media.
This campaign was recognised by PRCA Malaysia as the best PR campaign for two years, in 2014 and 2016.
We conducted one of the largest studies about Malaysian millennials to demonstrate the importance of “listening” to stakeholders. The results generated substantial buzz and inspired many organisations to partner with us on similar projects.
To demonstrate the importance of “listening” to our stakeholders, we conducted one of the largest studies about millennials in Malaysia, involving more than 2,000 youths nationwide, including Sabah and Sarawak. The results of the study generated substantial buzz as it stood apart from the numerous other local studies, and inspired many organisations to partner us on similar projects.
Nippon Paint developed Malaysia’s first Child Wellness Range; a series of functional coatings that focuses on promoting clean air, safe touch and creativity in 3 key growth milestones respectively – infants, toddlers and children. The challenge was, how do we communicate this innovation?
Essentially, we are aware that parents want the best for their children. However, with the limitless amount of information found on media or even from relatives, how do we determine the validity of these information? Addressing this concern, we assisted Nippon Paint to roll out the Child Wellness Programme to spread awareness among discerning parents through educational initiatives to better understand topics related to health and wellness and ways to create uplifting environments for their children.
Within the Child Wellness Programme, Nippon Paint partnered with four national associations such as the Malaysian Paediatric Association (MPA), the Malaysian Society of Allergy and Immunology (MSAI), Persatuan Pengasuh Berdaftar Malaysia (PPBM) as well as Persatuan Tadika Malaysia (PTM), working alongside medical practitioners and child care providers as key influencers to provide simple steps and coatings expert advice for today’s discerning caregivers.