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Regaining Trust Post GE14: A New Hope for the Mainstream Media?

Date: 22 May 2018

Weeks after the watershed May 9 elections, Malaysia is still in a state of immense flux. Not just the political landscape, but the ripple effects of the Pakatan Harapan victory is being felt on all fronts.

Employee Communication Key to Brand Building

Date: 31 Mar 2018

Many equate advertising campaigns or logo changes to branding exercises, even though they only scrape the surface of a holistic brand building exercise. Instead, brands must be built enterprise-wide and most importantly, inside out. In this regard, employee communication is the true game changer as it addresses the ‘heart’ of the organisation – its people.

Employee Communication: Five Elements to Build Winning Brands

Date: 12 Feb 2018

Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building.

Public Relations Trends For 2018 Interview on BFM

Date: 02 Jan 2018

Principal Partner and Managing Director, Andy See speaks to BFM on some key Public Relations trends of 2018 and what businesses can expect in order to stay ahead of the ever-changing communications landscape.

Positive Psychology in Communications

Date: 26 Jun 2016

We commonly read, hear and tell stories about the challenges, faults and failures of society and organisations. What would happen if we applied the principles from positive psychology, the scientific study of the strengths that enable individuals and communities to thrive, to communications? Andy See and Sulynn Choong speak to Tasha Fusil at BFM on the fascinating possibilities when art meets science.

Developing Award Winning Campaigns

Date: 23 Sep 2013

How do public relations and communications agencies come up with award worthy campaigns that make a difference? Our Managing Director, Andy See together with KW Thong and Jacey Lee, representing the Public Relations Consultants' Association of Malaysia, share their insight into some of the winning campaigns highlighted at the Malaysian PR Awards 2012/13.

POP@Perspectives 3

Date: 01 Jan 2009

We recently organised our third installment of POP@Perspective, where we invite speakers to share new Perspectives, Opinions and Point-of-views in the field of communications.

Listening to stakeholders: Creating Meaningful Relationships

Date: 01 Jan 2009

Managing stakeholder relations is a lot about listening. Without embarking on a listening exercise, corporations would simply be guessing what their stakeholders want or expect of them. Andy See Teong Leng, AMIM sheds more light on the subject.

Handling Emotional Situations

Date: 24 Sep 2007

One of the factors most overlooked and underrated by crisis managers in Malaysia concerns the emotional well-being of the affected company’s internal and external stakeholders.