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LISTENING: AVOIDING THE “SYIOK SENDIRI” TRAP

Date: 06 Mar 2019

It may sound cliché to assert that listening is the most important yet least taught communication skill but reality is, we often neglect the critical role that listening plays in any corporate or brand communication effort.

THE "X" FACTOR IN BRAND AND CORPORATE COMMUNICATIONS

Date: 12 Feb 2019

The subject of emotion is little known and understood in the corporate world. Nevertheless, it does indeed play a crucial part in the success of brands and corporations.

BUILDING A TEAM OF 'SUPERHEROES'

Date: 01 Feb 2019

“There was an idea. The idea was to bring together a group of remarkable people, see if they could become something more.”  - Nick Fury. And that’s simply how The Avengers came together. There’s really no magic formula to creating an ideal team. In just a very short time, each hero was identified for their unique and exceptional abilities, and the dynamic team was brought together to protect the universe from evil.

NAVIGATING COMMUNICATIONS IN TODAY’S DIGITAL MARKETPLACE

Date: 14 Jan 2019

Organisations often think that once they have a “digital communication strategy” in place, they can expect big wins in the marketplace. Unfortunately, having a digital communication presence or plan, in itself, cannot work magic. It’s not like you can wave a digital wand and say, “expecto returnum” and watch the positive responses pour in.

INJECTING ‘LIFE’ TO BUILD A WINNING TEAM

Date: 14 Dec 2018

It is never easy to build a Public Relations consultancy that can compete with larger multinationals, particularly if you are a local outfit without the financial muscle and support of an international agency behind you.

PLANNING YOUR COMMUNICATIONS STRATEGY FOR THE NEW YEAR: THE WAY OF THE SNIPER

Date: 01 Dec 2018

So, it’s the end of the year and you’re holding discussions and meetings with various departments and agencies about the direction you want to take for the year ahead. Based on all the information gathered, you now need to compile and strategise the communication direction moving forward that would help you achieve your goals.

Effective Grassroots Communications: Escaping the “Bangsar Trap”

Date: 01 Nov 2018

In a recent media engagement session, a senior editor reminded communications professionals about the “Bangsar trap” and the danger it posed to effective communication with the grassroots.

Building and Selling Your Corporate & Brand Story

Date: 08 Oct 2018

“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere,” Lee Iacocca, US business leader. Certainly, the changing media landscape presents great opportunities for companies and brands to communicate their messages to their target audiences more effectively.

Failure is the best teacher

Date: 20 Aug 2018

Andy See speaks to The Sun for its "Success: The Insight Story" column, on his leadership experience as the Principal Partner/Managing Director of Perspective Strategies, as well as President of the Public Relations Consultants' Association (PRCA) Malaysia.

Building Brand Resilience in the New Mediascape

Date: 08 Aug 2018

The shifting media landscape as well as changing consumer demands have indeed transformed the entire marketplace. The digital and social media platforms have created a “crisis” for traditional marketing and public relations.