BUILDING BRAND STRENGTH – WINNING THE HEARTS AND MINDS OF STAKEHOLDERS
Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences are so deluged with messages on a daily basis that they automatically tune out most of them. Anything that feels remotely less-than-interesting or relevant just flies by unnoticed. Unfortunately, that includes most advertising, marketing and even PR messages.
EMPLOYEE COMMUNICATION: BRANDING FROM THE INSIDE-OUT
Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns or logo changes are equivalent to branding exercises. However, these only scrape the surface of a holistic brand building programme.
LISTENING: AVOIDING THE “SYIOK SENDIRI” TRAP
It may sound cliché to assert that listening is the most important yet least taught communication skill but reality is, we often neglect the critical role that listening plays in any corporate or brand communication effort.
THE "X" FACTOR IN BRAND AND CORPORATE COMMUNICATIONS
The subject of emotion is little known and understood in the corporate world. Nevertheless, it does indeed play a crucial part in the success of brands and corporations.
BUILDING A TEAM OF 'SUPERHEROES'
“There was an idea. The idea was to bring together a group of remarkable people, see if they could become something more.” - Nick Fury. And that’s simply how The Avengers came together. There’s really no magic formula to creating an ideal team. In just a very short time, each hero was identified for their unique and exceptional abilities, and the dynamic team was brought together to protect the universe from evil.
NAVIGATING COMMUNICATIONS IN TODAY’S DIGITAL MARKETPLACE
Organisations often think that once they have a “digital communication strategy” in place, they can expect big wins in the marketplace. Unfortunately, having a digital communication presence or plan, in itself, cannot work magic. It’s not like you can wave a digital wand and say, “expecto returnum” and watch the positive responses pour in.
INJECTING ‘LIFE’ TO BUILD A WINNING TEAM
It is never easy to build a Public Relations consultancy that can compete with larger multinationals, particularly if you are a local outfit without the financial muscle and support of an international agency behind you.
PLANNING YOUR COMMUNICATIONS STRATEGY FOR THE NEW YEAR: THE WAY OF THE SNIPER
So, it’s the end of the year and you’re holding discussions and meetings with various departments and agencies about the direction you want to take for the year ahead. Based on all the information gathered, you now need to compile and strategise the communication direction moving forward that would help you achieve your goals.
Effective Grassroots Communications: Escaping the “Bangsar Trap”
In a recent media engagement session, a senior editor reminded communications professionals about the “Bangsar trap” and the danger it posed to effective communication with the grassroots.
Building and Selling Your Corporate & Brand Story
“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere,” Lee Iacocca, US business leader. Certainly, the changing media landscape presents great opportunities for companies and brands to communicate their messages to their target audiences more effectively.