INJECTING ‘LIFE’ TO BUILD A WINNING TEAM
It is never easy to build a Public Relations consultancy that can compete with larger multinationals, particularly if you are a local outfit without the financial muscle and support of an international agency behind you.
PLANNING YOUR COMMUNICATIONS STRATEGY FOR THE NEW YEAR: THE WAY OF THE SNIPER
So, it’s the end of the year and you’re holding discussions and meetings with various departments and agencies about the direction you want to take for the year ahead. Based on all the information gathered, you now need to compile and strategise the communication direction moving forward that would help you achieve your goals.
Effective Grassroots Communications: Escaping the “Bangsar Trap”
In a recent media engagement session, a senior editor reminded communications professionals about the “Bangsar trap” and the danger it posed to effective communication with the grassroots.
Building and Selling Your Corporate & Brand Story
“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere,” Lee Iacocca, US business leader. Certainly, the changing media landscape presents great opportunities for companies and brands to communicate their messages to their target audiences more effectively.
Failure is the best teacher
Andy See speaks to The Sun for its "Success: The Insight Story" column, on his leadership experience as the Principal Partner/Managing Director of Perspective Strategies, as well as President of the Public Relations Consultants' Association (PRCA) Malaysia.
Building Brand Resilience in the New Mediascape
The shifting media landscape as well as changing consumer demands have indeed transformed the entire marketplace. The digital and social media platforms have created a “crisis” for traditional marketing and public relations.
Fake News is Big News
From a simple expression often used by US President Donald Trump to variously describe news and comments by his opponents and detractors, “fake news” has certainly taken on a global dimension.
Regaining Trust Post GE14: A New Hope for the Mainstream Media?
Weeks after the watershed May 9 elections, Malaysia is still in a state of immense flux. Not just the political landscape, but the ripple effects of the Pakatan Harapan victory is being felt on all fronts.
Employee Communication Key to Brand Building
Many equate advertising campaigns or logo changes to branding exercises, even though they only scrape the surface of a holistic brand building exercise. Instead, brands must be built enterprise-wide and most importantly, inside out. In this regard, employee communication is the true game changer as it addresses the ‘heart’ of the organisation – its people.
Employee Communication: Five Elements to Build Winning Brands
Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building.