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Telum Talks To... Andy See, Founder and Managing Director, Perspective Strategies

Date: 04 May 2021

“There is no better time to come into the industry than right now” Telum recently caught up with Andy See, Founder and Managing Director of Perspective Strategies who shared his experience founding Perspective Strategies in 2006 and growing it to a firm of 15 consultants, founding the Communications Leadership Academy and its merger with Life Redesigned, and why he thinks there is no better time to embark on a career in comms. In addition to running Perspective Strategies Andy is Adjunct Professor at Taylor’s University, President of PRCA Malaysia and regional vice president for Asia Pacific of the Public Relations Global Network (PRGN).

Leadership Is Communication

Date: 12 Oct 2020

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values has become key to engaging the market today.

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

Date: 17 Aug 2020

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries.

A 4+1 workplace health and safety checklist in the new norm

Date: 07 Jul 2020

The Covid-19 pandemic crisis has indeed impacted most if not all organisations and brands. Businesses are resuming operations, hoping to recover lost income and survive this global public health tsunami, but this new norm has certainly disrupted our workplaces and exposed our storefronts’ lack of readiness in health and safety issues.

New 'blue oceans' within the saturated 'red ocean' for PR agencies

Date: 19 Jun 2020

The COVID-19 health crisis has turned the business world upside down on a global, unprecedented scale. Doubtlessly, PR firms across the globe have to grapple with loss of earnings that stem from deferment and cancellation of campaigns, advertising and promotion budget cuts and even payment delays.

5 Tips Mempertingkatkan Lagi Strategi Komunikasi Anda Semasa Krisis COVID-19

Date: 02 May 2020

Ketahahanan kepimpinan perniagaan, jenama ataupun syarikat kita benar-benar diuji di saat berlakunya krisis seperti ini

PR Predictions for 2020 – looking into the crystal ball of PR

Date: 30 Dec 2019

The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning their next phase of communication. Broadly, we can see two strategies that are often used.

How to Develop Effective Communications Strategies: The SNIPER approach

Date: 16 Dec 2019

The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning their next phase of communication. Broadly, we can see two strategies that are often used.

Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

Date: 12 Nov 2019

The diverse Asian media landscape presents many challenges. To capture and engage local audiences, firms need to appreciate the level of diversity, so as to not miss any opportunity simply because of a lack of understanding of the market place. Here are five + 1 recommendations to keep in mind when doing communication campaigns in Asia.

HOW TO LEAD A TEAM: PERSPECTIVE FROM A PR FIRM

Date: 26 Aug 2019

Being a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have. However, over the last thirteen years, we have continued to grow and beat even much larger agencies for talent, work and client relationships.